The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty

✍ Scribed by Erdoğmuş, İrem; Büdeyri‐Turan, Işıl

• Book ID: 120572270
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 175 KB
• Volume: 16
• Category: Article
• ISSN: 1361-2026
• DOI: 10.1108/13612021211265818