๐”– Bobbio Scriptorium
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The Influence of Relationship Quality and Switching Costs on Customer Loyalty in the Malaysian Hotel Industry

โœ Scribed by Abdul-Rahman, Maria; Kamarulzaman, Yusniza

Book ID
119361184
Publisher
Elsevier
Year
2012
Tongue
English
Weight
446 KB
Volume
62
Category
Article
ISSN
1877-0428

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๐Ÿ“œ SIMILAR VOLUMES

Service quality, perceived value, corpor
Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs
โœ Chung-Yu Wang ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 73 KB

The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate