Dimensions and influencing factors of customer loyalty in the intermittent service industry
โ Scribed by Juan Lu; Yan Lu
- Publisher
- Higher Education Press and Springer
- Year
- 2009
- Tongue
- English
- Weight
- 331 KB
- Volume
- 3
- Category
- Article
- ISSN
- 1673-7326
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
## Abstract Using hair stylists, we examined the nature of creativity in a service setting and the impact of customers as part of the social context for employee creativity. We also assessed whether customers could serve as reliable evaluators of creativity. To do so, we collected data from multipl
The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate