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The role of Organizational factors in the Adoption and Sophistication of database marketing in the UK Financial Services Industry

✍ Scribed by Keith Fletcher; George Wright; Caroline Desai

Publisher: John Wiley and Sons
Year: 1996
Weight: 1023 KB
Volume: 10
Category: Article
ISSN: 0892-0591
DOI: 10.1002/(sici)1522-7138(199624)10:1<10::aid-dir1>3.0.co;2-2

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