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The Influence of Mood and Attribute Framing on Consumer Response Toward Persuasive Appeals

✍ Scribed by Putrevu, Sanjay

Book ID
127186386
Publisher
Informa UK (Taylor & Francis)
Year
2014
Tongue
English
Weight
438 KB
Volume
35
Category
Article
ISSN
1064-1734

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## Abstract Although diversity training is becoming an integral component of organizations, little empirical research on the topic exists. The study examined here investigated how framing of diversity training (title, focus of content, assignment) and gender influenced participants' attitudes. In t