The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

✍ Scribed by Salvador Ruiz; Marı́a Sicilia

• Book ID: 117319828
• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 254 KB
• Volume: 57
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(02)00309-0