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The influence of framing on attitudes toward diversity training

✍ Scribed by Courtney L. Holladay; Jennifer L. Knight; Danielle L. Paige; Miguel A. Quiñones

Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
128 KB
Volume
14
Category
Article
ISSN
1044-8004

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Although diversity training is becoming an integral component of organizations, little empirical research on
the topic exists. The study examined here investigated how framing of diversity training (title, focus of
content, assignment) and gender influenced participants' attitudes. In this study, 160 adults (72
men, 88 women; 124 white; 36 minority) read a diversity course description and answered questions assessing
their attitudes about the course and the organization. Results revealed that (1) a frame with a
traditional title and a broad focus was responded to most favorably by participants, (2) men reacted
more negatively than women to the diversity training course, and (3) men reacted more negatively than
women to a frame with a narrow focus and remedial assignment. Findings are discussed in terms of the effect that
different frames can have on participants' pretraining attitudes toward diversity training. Implications for
researchers and consultants are also discussed.

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