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The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers’ Responses Toward Persuasive Communication on the Web

✍ Scribed by Wei-Na Lee; Sejung Marina Choi

Book ID: 114695031
Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 127 KB
Volume: 11
Category: Article
ISSN: 1083-6101
DOI: 10.1111/j.1083-6101.2006.tb00315.x

No coin nor oath required. For personal study only.

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