๐”– Bobbio Scriptorium
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The Effects of Mood, Message Framing, and Behavioral Advocacy on Persuasion

โœ Scribed by Changmin Yan; James Price Dillard; Fuyuan Shen

Book ID
109011675
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
893 KB
Volume
60
Category
Article
ISSN
0021-9916

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## Abstract We argue that giving individuals a sense of choice over the product information they receive (i.e., message choice) can have important subsequent effects when individuals are prompted to make inferences about the company. Even when the product information that is received is exactly the