## Abstract Previous research on message framing has focused on the effect of overall valence on persuasion, since most studies compare positively versus negatively valenced frames that are anchored by the same endβstate. Unlike previous studies, this paper investigates the role of endβstates, or o
β¦ LIBER β¦
Distinct pathways to persuasion: The role of affect in message-framing effects
β Scribed by Jonathan van 't Riet; Robert A. C. Ruiter; Marieke Q. Werrij; Math J. J. M. Candel; Hein de Vries
- Publisher
- John Wiley and Sons
- Year
- 2010
- Tongue
- English
- Weight
- 153 KB
- Volume
- 40
- Category
- Article
- ISSN
- 0046-2772
- DOI
- 10.1002/ejsp.722
No coin nor oath required. For personal study only.
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