The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

✍ Scribed by Hutter, Katja; Hautz, Julia; Dennhardt, Severin; Füller, Johann

• Book ID: 121666519
• Publisher: Emerald Group Publishing Limited
• Year: 2013
• Tongue: English
• Weight: 301 KB
• Volume: 22
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/JPBM-05-2013-0299