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The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image

✍ Scribed by Wang, Xuehua; Yang, Zhilin

Book ID
120411040
Publisher
Haworth Press Inc
Year
2010
Tongue
English
Weight
154 KB
Volume
23
Category
Article
ISSN
0891-1762

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