Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

✍ Scribed by Naylor, Rebecca Walker; Lamberton, Cait Poynor; West, Patricia M

• Book ID: 120354982
• Publisher: American Marketing Association
• Year: 2012
• Tongue: English
• Weight: 187 KB
• Volume: 76
• Category: Article
• ISSN: 0022-2429
• DOI: 10.1509/jm.11.0105