Impacts of the trilogy of emotion on future purchase intentions in products of high involvement under the mediating role of brand awareness

✍ Scribed by Shahin Sharifi, Seyed

• Book ID: 121431989
• Publisher: Emerald Group Publishing Limited
• Year: 2014
• Tongue: English
• Weight: 128 KB
• Volume: 26
• Category: Article
• ISSN: 0955-534X
• DOI: 10.1108/EBR-12-2012-0072