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The Effect of Terminologies on Attitudes toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

✍ Scribed by Shih-Chieh Chuang, Chia-Ching Tsai, Yin-Hui Cheng and Ya-Chung Sun


Book ID
124727694
Publisher
Springer US
Year
2009
Tongue
English
Weight
1007 KB
Volume
24
Category
Article
ISSN
0889-3268

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