✦ LIBER ✦
The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
✍ Scribed by Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej
- Book ID
- 121746873
- Publisher
- John Wiley and Sons
- Year
- 2013
- Tongue
- English
- Weight
- 189 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.1441
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