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Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance

✍ Scribed by Mehmet I. Yagci; Abhijit Biswas; Sujay Dutta

Book ID
116618303
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
214 KB
Volume
62
Category
Article
ISSN
0148-2963

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