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How brand attribute typicality and consumer commitment moderate the influence of comparative advertising

✍ Scribed by Kishore Gopalakrishna Pillai; Ronald E. Goldsmith

Book ID: 116618223
Publisher: Elsevier Science
Year: 2008
Tongue: English
Weight: 314 KB
Volume: 61
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2007.10.002

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