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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

✍ Scribed by Leila Hamzaoui-Essoussi; Dwight Merunka; Boris Bartikowski


Book ID
116618761
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
227 KB
Volume
64
Category
Article
ISSN
0148-2963

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