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Country-of-origin effects and antecedents of industrial brand equity

✍ Scribed by Yi-Min Chen; Yi-Fan Su; Feng-Jyh Lin

Book ID: 116618928
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 168 KB
Volume: 64
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2011.06.029

No coin nor oath required. For personal study only.

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