Creating consumer‐based brand equity for young Iranian consumers via country of origin sub‐components effects

✍ Scribed by Moradi, Hadi; Zarei, Azim

• Book ID: 120596675
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 247 KB
• Volume: 24
• Category: Article
• ISSN: 1355-5855
• DOI: 10.1108/13555851211237885