✦ LIBER ✦
Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers
✍ Scribed by Wen-Bin Chiou; Chin-Sheng Wan; Hsin-Yi Lee
- Book ID
- 108286897
- Publisher
- Elsevier Science
- Year
- 2008
- Tongue
- English
- Weight
- 139 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0261-5177
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