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The Effect of Advertisement Frequency on the Advertisement Attitude-The controlled Effects of Brand Image and Spokesperson's Credibility

✍ Scribed by Chih-Chung, Chu; Chang, Chris; Lin, Lee Wei-Chun; Yau-Nang,

Book ID
119361102
Publisher
Elsevier
Year
2012
Tongue
English
Weight
306 KB
Volume
57
Category
Article
ISSN
1877-0428

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