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Subjective product knowledge as a moderator of the relationship between attitudes and purchase intentions for a durable product

✍ Scribed by Ida E. Berger; Brian T. Ratchford; George H. Haines Jr.

Book ID: 107916360
Publisher: Elsevier Science
Year: 1994
Tongue: English
Weight: 1008 KB
Volume: 15
Category: Article
ISSN: 0167-4870
DOI: 10.1016/0167-4870(94)90006-x

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