The discrete capability factor in marketing professional services
โ Scribed by John V. O'Connor
- Book ID
- 107765654
- Publisher
- Elsevier Science
- Year
- 1978
- Tongue
- English
- Weight
- 426 KB
- Volume
- 7
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
A mail survey was done of professionals from major architectural, law, and accounting firms to determine what factors seem to explain how much effort they devote to marketing their firms' services. The results of this exploratory study identified several significant explanatory variables, a few of w
## Abstract We explore how firms invest in capabilities by acquiring assets in strategic factor markets. We formalize the problem using an auction model in which heterogeneous firms bid for an asset to investigate relationships among expected returns to the investment, information used to estimate