๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The marketing of services: Applications in the urban realm

โœ Scribed by Kenneth P. Uhl; Gregory D. Upah


Publisher
Elsevier Science
Year
1981
Tongue
English
Weight
898 KB
Volume
6
Category
Article
ISSN
0198-9715

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


THE IMPACT OF INTERNAL MARKETING EFFORTS
โœ Scott B. Keller; Daniel F. Lynch; Alexander E. Ellinger; John Ozment; Roger Cala ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› Wiley (John Wiley & Sons) ๐ŸŒ English โš– 174 KB

Marketing efforts can offer firms a greater competitive advantage by overtly stimulating the impact of frontline logistics employees on customer value creation. In such a situation, internal marketing becomes the strategy of choice in both service and product support contexts. A broad marketing mix