Marketing efforts can offer firms a greater competitive advantage by overtly stimulating the impact of frontline logistics employees on customer value creation. In such a situation, internal marketing becomes the strategy of choice in both service and product support contexts. A broad marketing mix
The importance of an internal marketing orientation in social services
β Scribed by Cynthia Rodriguez Cano; Doreen Sams
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 111 KB
- Volume
- 14
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.357
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
## Abstract Over one hundred children and some of their parents were infected with HIV in state hospitals in the Chimkent region in Southern Kazakhstan. After this tragedy, the Regional Department of Public Health organized social services for these families and asked the American Jewish Joint Dist
This paper analyzes the evolution, present situation, and prospects for the Argentine software and information services (SIS) sector. Argentina has some advantages to exploit in order to make significant inroads in this sector. It has a relative abundance of well-educated people, a sizeable domestic
The 1989 reforms of the UK National Health Service (NHS) introduced competition in the supply of hospital services. This paper synthesizes both the theory underlying the introduction of competition into the NHS, and the limited existing evidence on whether competition affects the prices posted by se