The marketing factor in successful industrial innovation
β Scribed by Andrew Robertson
- Publisher
- Elsevier Science
- Year
- 1973
- Tongue
- English
- Weight
- 611 KB
- Volume
- 2
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
## Abstract Twelve foodβmanufacturing companies in six European countries have been studied with respect to the way in which they innovate, their motivations, and their emphasis on product or process innovation. It is suggested that the traditional βdemandβpullβ versus βtechnologyβpushβ versus βa m
Increasingly, strategy scholars are exploring the relationships between innovation, competition, and the persistence of superior profits. Sustained high profitability may result when a firm repeatedly introduces valuable innovations that service previously unmet consumer demands. While the returns t