𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Explaining the marketing effort of professional service providers: An exploratory study

✍ Scribed by Paul N. Bloom; William R. Smith; Richard Blackburn

Publisher
Springer US
Year
1991
Tongue
English
Weight
806 KB
Volume
2
Category
Article
ISSN
0923-0645

No coin nor oath required. For personal study only.

✦ Synopsis

A mail survey was done of professionals from major architectural, law, and accounting firms to determine what factors seem to explain how much effort they devote to marketing their firms' services. The results of this exploratory study identified several significant explanatory variables, a few of which had effects in some professions and not others. Additional research in this area is recommended.

πŸ“œ SIMILAR VOLUMES

Investigating the potential for marine r
Investigating the potential for marine resource protection through environmental service markets: An exploratory study from La Paz, Mexico
✍ Rhona F. Barr; Susana Mourato πŸ“‚ Article πŸ“… 2009 πŸ› Elsevier Science 🌐 English βš– 301 KB

Marine Protected Areas (MPAs) have long been advocated as effective management vehicles for promoting long-term conservation of marine resources and biodiversity. However MPAs are failing in their conservation goals, impeded by insufficient funds and a heavy reliance by low-income populations on nat

An assessment of the non-market value of
An assessment of the non-market value of the ecosystem services provided by the Catalan coastal zone, Spain
✍ Jorge Brenner; JosΓ© A. JimΓ©nez; Rafael SardΓ‘; Alvar Garola πŸ“‚ Article πŸ“… 2010 πŸ› Elsevier Science 🌐 English βš– 795 KB

A spatial value transfer analysis was performed to generate baseline estimates of the value of ecosystem services in the coastal zone of Catalonia, Spain. The study used the best available conceptual frameworks, data sources, and analytical techniques to generate non-market monetary value estimates

The overseas marketing performance of su
The overseas marketing performance of successful small UK high-technology firms: an exploratory study comparing indigenous and subsidiary firms' competitiveness
✍ Dave Crick; Shiv Chaudhry; Robert Bradshaw πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 107 KB

## Abstract This paper compares the overseas business performance of two groups of technologically oriented successful firms, i.e. UK based subsidiaries and indigenous firms. Although there were no statistical differences between the two groups' measures of performance and few in terms of the sour