𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The benefits of manufacturer brands to retailers

✍ Scribed by Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy


Book ID
120179210
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
280 KB
Volume
46
Category
Article
ISSN
0309-0566

No coin nor oath required. For personal study only.


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Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Ni