ASSESSING THE IMPACT OF RETAILER STORE BRAND PRESENCE ON MANUFACTURER BRANDS IN AN EQUILIBRIUM FRAMEWORK

✍ Scribed by MICHAEL A. COHEN; RONALD W. COTTERILL

• Book ID: 110943274
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 178 KB
• Volume: 59
• Category: Article
• ISSN: 0022-1821
• DOI: 10.1111/j.1467-6451.2011.00460.x