✦ LIBER ✦
The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending
✍ Scribed by Netemeyer, Richard G.; Heilman, Carrie M.; Maxham, James G.
- Book ID
- 120674419
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 209 KB
- Volume
- 88
- Category
- Article
- ISSN
- 0022-4359
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