How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

✍ Scribed by Mark S. Glynn

• Book ID: 117777727
• Publisher: Elsevier
• Year: 2007
• Tongue: English
• Weight: 605 KB
• Volume: 15
• Category: Article
• ISSN: 1441-3582
• DOI: 10.1016/s1441-3582(07)70043-5