Retailization: Brand Survival in the Age
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Lars Thomassen, Keith Lincoln, Anthony Aconis
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Library
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2006
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Kogan Page
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English
โ 3 MB
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Ni