✦ LIBER ✦

Retailization: Brand Survival in the Age of Retailer Power

✍ Scribed by Lars Thomassen, Keith Lincoln, Anthony Aconis

Book ID: 127451122
Publisher: Kogan Page
Year: 2006
Tongue: English
Weight: 3 MB
Category: Library
ISBN: 0749446897

No coin nor oath required. For personal study only.

✦ Synopsis

Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe - the largest global study on selling branded products ever conducted - the book reveals how corporations and their brands are dealing (or not dealing ) with this new era. -

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