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Single-brand retailers: Building brand loyalty in the off-line environment

✍ Scribed by Robert Jones; Youn-Kyung Kim

Book ID: 116695058
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 343 KB
Volume: 18
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2011.02.007

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