The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback

✍ Scribed by Karen Gedenk; Scott A. Neslin

• Book ID: 114058210
• Publisher: Elsevier Science
• Year: 1999
• Tongue: English
• Weight: 167 KB
• Volume: 75
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/s0022-4359(99)00018-4