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Superstitious beliefs in consumer evaluation of brand logos

✍ Scribed by Melewar, T.C.; Jian Wang, Yong; Hernandez, Monica D.; Minor, Michael S.; Wei, Jie

Book ID: 120547141
Publisher: Emerald Group Publishing Limited
Year: 2012
Tongue: English
Weight: 150 KB
Volume: 46
Category: Article
ISSN: 0309-0566
DOI: 10.1108/03090561211212485

No coin nor oath required. For personal study only.

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