✦ LIBER ✦

Consumer Evaluations of Brand Extensions

✍ Scribed by David A. Aaker and Kevin Lane Keller

Book ID: 115439028
Publisher: American Marketing Association
Year: 1990
Tongue: English
Weight: 503 KB
Volume: 54
Category: Article
ISSN: 0022-2429
DOI: 10.2307/1252171

No coin nor oath required. For personal study only.

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