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Consumer evaluation of vertical brand extensions and core brands

✍ Scribed by Chung K Kim; Anne M Lavack; Margo Smith

Book ID: 117320468
Publisher: Elsevier Science
Year: 2001
Tongue: English
Weight: 141 KB
Volume: 52
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(99)00107-1

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