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Ownership effects in consumers’ brand extension evaluations

✍ Scribed by Guoqun Fu; Jiali Ding

Book ID: 107507937
Publisher: Higher Education Press and Springer
Year: 2007
Tongue: English
Weight: 136 KB
Volume: 1
Category: Article
ISSN: 1673-7326
DOI: 10.1007/s11782-007-0012-1

No coin nor oath required. For personal study only.

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