𝔖 Bobbio Scriptorium
✦   LIBER   ✦

An investigation of consumer evaluation of brand extensions

✍ Scribed by Md. Humayun Kabir Chowdhury


Book ID
111137888
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
152 KB
Volume
31
Category
Article
ISSN
1470-6423

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Consumer Evaluations of Brand Extensions
✍ David A. Aaker and Kevin Lane Keller πŸ“‚ Article πŸ“… 1990 πŸ› American Marketing Association 🌐 English βš– 503 KB