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Effects of Technological Hierarchy on Brand Extension Evaluations

✍ Scribed by Sung Youl Jun; Tridib Mazumdar; S.P. Raj

Book ID: 117320266
Publisher: Elsevier Science
Year: 1999
Tongue: English
Weight: 164 KB
Volume: 46
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(98)00025-3

No coin nor oath required. For personal study only.

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