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Product difficulty incongruity and consumer evaluations of brand extensions

✍ Scribed by Yeqing Bao; Shibin Sheng; Innocent Nkwocha

Book ID: 116695001
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 189 KB
Volume: 17
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2010.03.015

No coin nor oath required. For personal study only.

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