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A study on brand personality: consumers’ perceptions of colours used in fashion brand logos

✍ Scribed by Ridgway, Jessica; Myers, Beth

Book ID: 126577997
Publisher: Informa UK (Taylor & Francis)
Year: 2014
Tongue: English
Weight: 160 KB
Volume: 7
Category: Article
ISSN: 1754-3266
DOI: 10.1080/17543266.2013.877987

No coin nor oath required. For personal study only.

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