Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China

✍ Scribed by Sonmez, Mahmut (author);Yang, Deli (author);Fryxell, Gerald (author)

• Book ID: 120963277
• Publisher: Kluwer Academic Publishers
• Year: 2012
• Tongue: English
• Weight: 339 KB
• Volume: 115
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/s10551-012-1394-3