✦ LIBER ✦
Is it worthwhile for a Korean company to try to increase the brand preference in the foreign market? : Park, Chan Wook 1994, “A Study on the Building of Brand Preference by Korean Companies in Foreign Markets”, Journal of Consumer Studies (Korea), Vol. 5 (2), pp. 1–16
- Book ID
- 116107881
- Publisher
- Elsevier Science
- Year
- 1996
- Tongue
- English
- Weight
- 107 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0167-8116
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