✦ LIBER ✦
The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components
✍ Scribed by Khandeparkar, Kapil
- Book ID
- 127341393
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 610 KB
- Volume
- 21
- Category
- Article
- ISSN
- 0969-6989
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