✦ LIBER ✦

Consumers’ evaluation of brand portfolios

✍ Scribed by David Joon-Wuk Kwun; Haemoon Oh

Book ID: 116556001
Publisher: Elsevier Science
Year: 2007
Tongue: English
Weight: 217 KB
Volume: 26
Category: Article
ISSN: 0278-4319
DOI: 10.1016/j.ijhm.2005.09.003

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer Evaluations of Brand Extensions

✍ David A. Aaker and Kevin Lane Keller 📂 Article 📅 1990 🏛 American Marketing Association 🌐 English ⚖ 503 KB

Consumer evaluation of brand alliance si

Consumer evaluation of brand alliance signals

✍ Bashar S. Gammoh; Kevin E. Voss; Goutam Chakraborty 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 185 KB

A consistent finding in brand-alliance research is that a well-known, reputable brand ally improves consumers' evaluation of an unknown brand. The authors contribute to this research by examining the effects of a brand ally at different levels of cognitive elaboration and message argument strength.

Consumer evaluation of vertical brand ex

Consumer evaluation of vertical brand extensions and core brands

✍ Chung K Kim; Anne M Lavack; Margo Smith 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 141 KB

Evaluation of international brand allian

Evaluation of international brand alliances: Brand order and consumer ethnocentrism

✍ Yan Li; Hongwei He 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 432 KB

An investigation of consumer evaluation

An investigation of consumer evaluation of brand extensions

✍ Md. Humayun Kabir Chowdhury 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 152 KB

Empirical generalizability of consumer e

Empirical generalizability of consumer evaluations of brand extensions

✍ Franziska Völckner; Henrik Sattler 📂 Article 📅 2007 🏛 Elsevier Science 🌐 English ⚖ 228 KB