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Consumers' Extent of Evaluation in Brand Choice

✍ Scribed by Murthi, B. P. S.; Srinivasan, Kannan

Book ID: 123880792
Publisher: University of Chicago Press
Year: 1999
Tongue: English
Weight: 187 KB
Volume: 72
Category: Article
ISSN: 0021-9398
DOI: 10.1086/209612

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